Scroll for more



What we do?

  • Predict people choices on different markets
  • Show how choices may change if surrounding changes
  • Find product and service variants that promise the best possible result
  • Help to design new concepts and line extensions
  • Reach consumers all over the world
What we do

How we work?

  • Create a tailor-made research answering client special demand
  • Extrapolating end-users’ preferences to quantitative measurements
  • Developing models that predict consumer behaviour to different hypothetical scenarios
  • Implementing the most sophisticated statistical methods
  • Using the leading newest survey software
What we do

Who we are?

We Together helped many Clients to introduce and develop thousand of products and services all over the world.


Leonhard Kehl - Managing Director and Partner at Premium Choice.

Leonhard has over 30 years experience in research and business consulting. He specializes in Conjoint and Discrete Choice Analyses with special focus on Pricing Research. Graduated in Business Management at the Karl-Franzens University in Graz and is still with this University as a teaching professor.

Plays tennis in German, English and Polish.


Joanna Jagiello – Research Director and Partner at Premium Choice.

Joanna has over 20 years experience in market research with special focus on Consumer Behaviour. A graduate from the Management and Marketing faculty at the SGH University (Warsaw School of Economics). Wrote a Master’s thesis about Opinion Leaders’ impact on consumer decisions.

Plays tennis in Polish, English and German.


Premium Choice Research & Consulting Sp. z o. o.

Poland, 00-712 Warsaw, ul. Melomanów 10/5

NIP: 1080014073 | KRS: 0000446914